Jan 3, 2009

Second Life SLebrity - Word of the Year 2009

I try to keep my real life very separate from my Second Life experience. That way I have a virtual clean slate - you judge me on what you discover about Sigmund Leominster and what he does. The minute I say "as a policeman in real life," "as minister in real life" or any permutation of "as a in real life," you begin to judge and make assumptions, either consciously or subconsciously.

However, I'm not too worried about saying "as a linguist in real life" because that's a phrase most folks will either misunderstand or have no reaction to. I doesn't mean I speak lots of languages (I speak British English and American English, so I am bilingual) but that I work in a profession that deals with "language" as a whole. I am interested in things like grammar, pronunciation, etymology, meaning, and lots of other weird and wonderful topics. I get paid to do this, so that helps ;)

All this is simply a preamble to commenting on the word SLebrity, which, after a year of living and working as a writer in Second Life, I discovered only a few days ago. How can that be? It seems such an obvious portmanteau that I'm surprised I didn't coin it myself many months ago.

Well, one reason for not coming across it is that it is still a low frequency word. When you perform a Google search, you get a figure that tells you how many examples of the search term are found. SLebrity has the following:

Results 1 - 10 of about 2,730 for slebrity

By contrast, sesquipedalian gets 104,000 hits, pareidolia gets 127,000, and even Sigmund Leominster gets 4,870! So, apart from the fact that I am clearly more of a SLebrity than slebrity,you get the idea: SLebrity is still a neonate in the world of words.

Top of the search list is a reference to SLebrity in the - surprise - Second Life Wikia. Here it is defined as, "a
portmanteau of SL for Second Life and celebrity. It refers to an avatar who has become notable in second life media, though not necessarily in the wider world."

Then comes a blog post entitled SLebrity Inc. June Promotional Contest, which refers to a contest held in June 2008, the results of which I sadly do not know and have no intention of finding out just yet because I have a life.

Moggs Oceanlane mentions the word in her December 2008 blog post about annual Second Life lists, in reference to Vain Inc.'s Best of Reader's Choice Nominations.

However, I feel that it is an under-used, under-valued word that has the potential to make it big. SLebrity can become a Slebrity! All it needs is a little promotion and tender loving care. And because Slebrity is, like real life Celebrity, a pointless, trivial, and ultimately irrelevant thing, I'm going to make it my Cause for 2009: Slebrity for SLebrity!

Not for me promoting the causes of cancer kids, starving Africans, abandoned kittens, whales, Welsh, or any one of a million celebrity-endorsed money-making schemes. No, I'm standing low and going for goal - nothing! A pointless campaign for a pointless reason purely because I want to. It's an existentialist wet dream writ large. And what's more, I can measure it so as to be able to prove whether what I have done over the year actually achieved anything. So here's the starting point:

January 3rd, 2009: The word SLebrity generates 2,730 hits.

All I have to do is to remember to check this again at the end of 2009 and see how many hits appear. And because it is based on objective crawling by the Google search engine, even you, dear reader, can check that I am not lying. The results of my promotion are objective, repeatable, and verifiable. Real science, ladies and gentlemen, not some crystal ball gazing or self-justified rationalization from a self -appointed "guru" who's trying to persuade you how right his or her predictions were. Nope. Real science.

And here's the really sweet thing: I can't lose! If the figure goes up, I claim victory in proving that I can promote a word to new heights. If the figure stays put or drops, I claim that I have demonstrated how shallow and pointless SLebrity is. It's a win-win for me come the end of the year.

You can help. Use the word "SLebrity" whenever you can. Use it in your blogs and articles. Add it to your profile. Buy my T-shirt - "I'm a SLebrity!" And most of all, come back in one year to see if my "Prediction for 2009" comes true.

The Power of Bad News

In the drama-filled world of high fashion and pixelated beauty, few things are juicier than "When Models Go Bad." A press release from Maggie Mahoney hit my in-box yesterday regarding the tragic tale of Jonny Tobias. Apparently I have been living under a rock because I did not know that Mr. Tobias had been named Male Model of the Year, an appellation that presumably rocked the worlds of at least seven people and a dog called Skippy.

But - shock horror - it seems that although Mr. Tobias has the body of a god and the looks of an Adonis, he is no gentleman. According to Runway, Jonny made some "inflammatory and tasteless comments" on Flikr, the nature of which I have been unable to find out just yet. i did hop on to Jonny's vapid Flikr site to find nothing that filled me with revulsion - except for the overdone beefcake and cheesecake pics that prove Mr. Tobias takes himself his job very seriously.

However, what I really found interesting was to take a look at his hit statistics. Following the press release yesterday, January 2nd 2009, he went from an average of maybe 3 or 4 per day to a whopping 250 on January 3rd 2009! Most folks would die for that sort of PR - hell, I'm thinking of becoming a male model just so I can get drummed out of the cheer squad to increase my hit rate.

Jonny has some 657 more contacts on Flikr than I do - I have two. So for a guy who has now been stripped of his title, methinks he's not too shabby at self-promotion. Of course, in the world of celebrity - even SLelebrity[1] - there is no such think as bad publicity. It's all about awareness and "being there." I doubt Jonny will be condemned to the heap of has-beens and will continue on his merry way to do whatever it is that male avatar models do so well.


[1] I like this word and I'm going to do my best to promote its use in 2009. See my next post for a discussion of its origins and provenance,

Jan 2, 2009

Building a Better Business Card

In preparation for the opportunities ahead in 2009, I decided to create a new business card. Actually, the word "new" sort of implies there was an "old," which there wasn't. So, I decided to create a business card...


Using the excellent Paint Shop Pro X software, I designed and uploaded a texture, squandering L$10 in the process.

Climbing to the roof of my house, I rezzed a box, turned it into a thin card, and added a notecard script. By the time I'd finished, I had freely distributable object that can hand out a notecard with my details. Cool, huh?

So I invited my friend, the extremely talented photographer Seikatsu Koba over to take a look. Dangerous, because Seik's as honest as she is cute - sorry, pretty! And after casting her newly bespectacled eyes over the card, she said, "Why didn't you do it landscape?"

Curses! I had no idea why I didn't, even thought in real life the world uses landscape orientation for business cards. Sometimes I really think my brain has serious holes in it somewhere.

Lucky for me, Seikatsu is somewhat sensitive to my fragile ego and she offered to take my "first draft" and work on it. And she did. Within 30 minutes she'd revamped, restyled, re cropped and reworked the whole thing. She still thought it looked a little more like an ad for a male model than a journalist - thanks to the outfit by Yelmer Pfeffer of Alphamale - but seeing as I write and get paid to cover men's fashion, I didn't want to look like Jimmy Olsen.


The final card is wonderful. It pays to have someone with a photographer's eye take a look at what you create. Thanks Seik!

Jan 1, 2009

Welcome Back Cattiva e Cattivo

One of the first designers I met in Second Life was Lissa Martens. I remember first meeting her in her store, Cattiva e Cattivo, when I was in my early days of shopping for clothes. In fact, one of the first outfits I bought was something called The Englishman, an ensemble of bits and pieces that I could mix and match.

We chatted for a short time but enough to get a sense of her sense of humor. And oh does she have one!

The next time I got a real chance to interact was when she went into business with Simone Stern, another fashion icon in Second Life. Cattiva e Cattivo would be no more and Lissa would be creating new things under the Simone! banner. Interviewing them for FreeLife magazine was like working with a double act. Simone was the straight man and Lissa the comic.

And announced today, Lissa is dissolving the Simone relationship and bringing back Cattiva e Cattivo as her personal flagship. I couldn't resist making a flying visit to see what the place was like. In truth, it hasn't changed ;) We poor guys still have to walk upstairs and currently she is showing her old CeC items and those that she has been selling under the Simone! name.


However, those of you who haven't shopped at Cattiva e Cattivo can now start building up your Lissa Maertens folder. I already have about 1/3 of what she sells and there are some pieces I will be picking up to take me up to the half-way mark. I still wear her Acid Iron jeans as my everyday denims and still love to slip on the Perfectly Pinstriped Light Blue suit whenever I want the smart summery look.




SLurl: Cattiva e Cattivo

Dec 30, 2008

2008 SLentre Award on Blip TV

Thanks to the hard work of Robustus Hax of Metaverse TV, the SLenterpreneur of the Year Award show is now available via Blip TV. Those of you who missed the ceremony and who are curious about my voice, now's your chance to see and hear it.



The whole thing is just around 15 minutes long, which includes a track by the Rolling Stones at the end. So grab yourself a cup of tea, sit back, and watch a slice of SLife.

Dec 26, 2008

What's Happening at the Second Life News Network (SLNN)?

Amongst the Second Life press organs I haven't written for is the Second Life News Network (SLNN). I have spoken in the past with its editor, Garret Bakalava, but have yet to turn over any story. It looks like I could get between $800 and $1200 for an article, which is lower than get for other publications but certainly better than those who "can't pay" or pay under $800.

I went to the website a couple of days back and noticed that the latest "latest news" item was from October 26th. There is an article on My Second Closet, a blog by Felicity Blumenthal, but this is dated November 16th.

I clicked around at a few more links and was unable to find anything newer than the November article. So what's going on?

The SLNN Twitter feed looks to be tweets from a blog by Sean Percival, who nowhere mentions the SLNN - except that it appears in the SLNN Twitter page as the website.

I've dropped an e-mail to Garret. Let's see what happens...

Dec 25, 2008

The Obligatory Merry Christmas Message

It's one of those traditional things that I've grown up with - The Queen's Christmas Day broadcast. Every year, at 3:00 pm GMT in the UK, the Queen delivers her annual message to the country. Love it or loathe it, that's not the issue. Whatever you think about the role of the monarchy in the UK, the semiotic point is that this is a cultural event. it is embedded in the collective social consciousness of the the British and I suspect more people turn on the telly at 3:00 than actually admit to it.

Now I am an ex-pat, living 4000 miles from my country of birth, I can still watch the broadcast but it happens, for me, at 10:00 am EST on BBC America. My desire to watch is not a reflection of my being an empire-loving royalist (I'm not) but because it provides a link with my past and a marker of my identity.

So my urge to provide my own "Christmas Message" has to do with establishing my Second Life identity, or even my broader Virtual Life identity. I'm not going to make any predictions for 2009, except that I intend to stick around for another year to see how things turn out. Nor am I going to create a list of "My Top Ten for 2008" because that will require more time than I have available.

Nope, I'm just going to offer a "Merry Christmas" to everyone and express my hopes that the New Year will be good for you. Life, real and virtual, tends to suck. That may sound a little bleak but as my best friend Mony tells me, I can be rather dark. My darkness comes from the simple existential belief that life is one long suckiness punctuated by occasional sparks of happiness. And as long as I believe that enduring the pain and misery of a pointless existence simply for the brief mayfly moments of pleasure outweighs the alternative of absolute nothingness, then I'm OK.

I should reveal that I am, as I write, working my way slowly through a bottle of Remy Martin Fine Champagne Cognac, so my grimness may be tainted by the dulling effect of alcohol, splendid as this current bottle may be. Today was a good day surrounded by family, but now everyone is abed and I am one-on-one with my laptop.

So my best wishes to you all and I wish you more moment of pleasure during the next 365 days. God bless us, everyone!