Apr 15, 2009

Sky News Closes Second Life Bureau

The Prophets of Doom can wallow in the demise of yet another major news corporation's exit from the Second Life(R) virtual world. Britain's Sky News has announced that it is formally closing down its SL island and moving to a "new 'Immersive Workspaces' platform in Second Life where employees meet to exchange ideas and do business."

News will still be delivered to these workspaces via "News Pods," a essential a screen with streaming video.

Obliquely reference the departure of other news providers, Sky News says that "life, even Second Life, and technology, move on. In Second Life, increasingly, the trend has moved away from corporate islands like the Sky Newsroom."

Virtual world Cassandras can eagerly point to this as being further evidence that "the end is nigh," whereas more sober commentators will simply point out that the economics of news reporting and delivery in Second Life is very different from real life, and spending lots of money to have virtual world analogs of real life newsrooms doesn't necessarily make any financial sense.

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