Dec 30, 2009

SLebrity Update: Now I'm Winning!

On January 3rd, 2009, I made a bold - or stupid - prediction; that the word SLebrity would be my promotional "Word if the Year." The aim was to make it much more popular than it was and I intended to use numbers to prove it.

So, I did a Google search and set the baseline:

January 3rd, 2009: The word SLebrity generates 2,730 hits.

As the year progressed, the incidence of the word was - how should I put it? - less than stellar. Three weeks after my announcement of the Word of the Year, the Google hits dropped to 2,630.

Then, by May 19th, the hits had reached a new low: 1,940. If I had been charging people for my skill as a marketing executive, I'd have been having to work hard at dissuading them from asking for their money back!

Things continued to spiral downwards so that by June 23rd, the ghits returned a disappointing 1,660. Clearly there was now a significant lack of evidence for my skills as a promoter being in any shape or form a reality.

But just like pension investments, the trick is to wait long enough. Today I found the ghit rating had rebounded with a vengeance. The count now stands at 10,800! That's four times the original figure on January 3rd and provided it holds until January 3rd, 2010, I can claim victory. The ugly duckling has become a swan with a 400% increase in popularity. In the world of words, SLebrity is now a slebrity!

Now, I realize that the more cynical amongst you may wish to point out that "contingency does NOT equal causality," but that's just a silly statistical argument based on facts. Marketing and promotion is not about facts but perceptions, and I for one will happily sit back and claim that whether you believe there is a causal correlation or not, the fact remains that (a) I claimed I could increase word's ghit count in one year and (b) the ghits have increased fourfold in one year.

Dec 26, 2009

The Galleries Are Almost Ready

As I said on November 28th, I was looking forward to spending some time over Christmas working on the galleries. And I have. After pulling apart my old house and going back to the prim basics, I rebuilt the original galleries to give me four in total, plus a warehouse as my new house.

The top three buildings are Gallery I, Gallery II, and Gallery III. Beneath those is my house, sat on a single megaprim 333 meters in the sky. And beneath that is Gallery IV, the one I intend to use for special, temporary collections as opposed to the permanent collections of the other three galleries.

The galleries are linked by a teleport system, so visitors can chose which collection they want to see. The home point is Gallery I, and my house is not on the teleport list - hey, I need a little privacy!

Galleries I and II are now fully populated and Gallery III still has some room for additions. As to Gallery IV's first special collection, I'm not quite sure yet. I have an idea but I'll hold that thought until the 1st of the year.

Keep checking back for details.

MBC News: 25th December, 2009

This week's news is up and running.Miss Virtual World 2010 is crowned, Metaplace is set to close its doors, Lisa Hermano visits the Linden Home continent of Nascera, and the news team talk a lot about a little.

MBC News 12-25-2009 from Metaverse TV on Vimeo.

Merry Christmas and a Happy New Year!

Dec 22, 2009

MBC News: 17th December, 2009

Zee Linden to Blue Mars, US Federal Trade Commission Report on Danger to Kids in Virtual Worlds, Lisa Hermano finds out whats going on in Second Life™ for the holidays.

MBC News 12-17-2009 from Metaverse TV on Vimeo.

Dec 14, 2009

FTC Report in Metaverse Tribune

There's an article entitled US Federal Trade Commission Release Report on Danger to Kids in Virtual Worlds published in the Metaverse Tribune. And keep watching the MBC News for a studio report next week.

MBC News: December13th, 2009

In this week's news, Twinity launches Virtual London, Neo London; Lisa Hermano gets ready for Miss Virtual World 2010; and the team celebrates the launch of the new Super Mario Wii.

Dec 12, 2009

FTC Report on Virtual Worlds

For a slightly sarcastic look at the recent FTC report on the how kids can access explicit content, check out my latest article for the Alphaville Herald - FTC Report to US Congress Finds Explicit Content in Second Life!!!

My tongue is in one cheek but not the other. The trick when reading the article is to decide where my lingual muscle is ;)

Dec 4, 2009

Check out my latest article, Women, social-gaming, and virtual-spending: Implications for Second Life businesses published in the Metaverse Tribune.

"At the recent Social Media World Forum conference held in Santa Clara, California (9th-10th November, 2009), the digital marketing company, Q Interactive, presented the results of a study on how women use an engage in social media..."

Click to continue reading...

Dec 1, 2009

MBC News

Catch the latest news from MBC. It's the 90th edition and comes from the brand new studios at Metaverse Island.

MBC News 11-28-2009 from Metaverse TV on Vimeo.

With Dousa Dragonash, Sigmund Leominster, Malburns Writer, and Lisa Hermano - filmed by Robustus Hax.