Jan 15, 2009

Media Merger in Second Life: SL Enquirer and Toll Entertainment

In an exclusive interview with Tammy Toll, the owner of the Toll Entertainment empire, she revealed that she and Lanai Jarrico, proprietor of the SL Enquirer, have merged to form Spotlight Entertainment. Although the individual businesses will continue as before, Toll and Jarrico will join forces to marker and promote musicians in Second Life.

With SL Enquirer's press penetration and Toll's expertise in streaming audio and event planning, the aim is to provide residents with more opportunities to enjoy live music from the many artistes now playing in-world.

The partnership will officially start next week and more details of Spotlight Entertainment will be forthcoming.

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